TurnCage — landing page body (no header/footer)
20 QUESTIONS · 10+ FINISHED PAGES

You answer.
We build the whole site.

Nothing to drag. Nothing to design. No blank page waiting for you to think of something to write. Answer twenty plain questions about the work you do — we write every word, build every page, and put it online.

Yours free, even if you never pay us

The 90-Day Local Growth Plan: the twenty search terms your customers actually type, a listings fix-list, a twelve-week posting calendar, and teardowns of the three competitors closest to you. PDF, no card.

Start question 1 →
  • 12–20 minutes
  • No credit card
  • Read it before you pay
Onboarding walkthrough Step 1 of 7
Walkthrough: step 1 of 7
12,000+
Sites built
< 15 min
Median build time
4.9/5
Customer rating
10+
Pages per site
Why the last two attempts stalled

You've started a website.
Twice, probably.

Neither road failed because you weren't trying hard enough. They failed for the same reason, and it's a reason nobody warns you about.

Road one · the template builder

It handed you a blank canvas and called that a website

The signup was easy. Then the screen loaded and you were suddenly the designer, the photographer, the copywriter and the person who has to decide what the About page says about you.

You moved one box and the layout underneath it collapsed. You fixed the desktop version and the phone version broke separately. Somewhere around hour thirty you stopped opening the tab.

The subscription is still charging. The draft is still a draft.

Road two · the agency quote

Five figures, three months, and homework

A discovery call. A mood board. Two rounds of revisions billed at a rate you had to read twice. Six to twelve weeks before anything goes live, and a retainer waiting on the other side.

Then, a week in, the email arrives: a content questionnaire. Please supply your service descriptions, your bio, and the copy for each page.

You were always going to have to write it yourself. You're just paying five figures for the frame around it.

Both roads end in the same place — a blank box with your name on it, waiting for you to think of something to say.

That box is the actual job. It's the part that takes the weekends, and it's the one thing neither option does for you. TurnCage is the questionnaire — except a finished site comes out the other end of it.

The whole process

Three steps.
You only do the first one.

Twenty questions in. A finished site out. Nothing in between is your problem.

STEP 01

You answer twenty questions

Multiple choice and fill-in-the-blank. What do you do. Who's it for. Which towns. What should a visitor do next. No jargon, no writing, no decisions about fonts.

Your part · ~15 min
STEP 02

Every page gets written and built

Ten or more pages, worded for your trade and your area. Desktop and phone layouts done together, so neither one breaks the other. Contact form wired up.

Our part · automatic
STEP 03

You read it, then decide

The finished site sits on a private preview link. Read every page. Change anything. Pay only when you want it live on your own address.

Your call · no deadline
Not a template. A finished site.

Every page you'd have had
to write yourself

A one-page site with a phone number on it isn't a website. Here's what actually gets built, and roughly what each page is for.

Pages included All written for you
HomeThe 8-second pitch
Services overviewEverything you offer
One page per service×3 to ×8
One page per town you cover×1 to ×12
AboutWritten from your answers
Contact, with a working formStraight to your phone
ReviewsReady for your ratings
FAQThe questions you get asked
Privacy and termsBoring, required, done

Words included, not requested

Every paragraph on every page is drafted from your twenty answers. You edit what you want to change — you never start from an empty field.

A page for each town, each service

This is the part a three-page template can't do, and it's the part that gets you found. A page about one job in one town ranks far above a paragraph mentioning both.

The phone rings, not an inbox you forget

Enquiries from the contact form arrive as a text message. No new dashboard to remember to check.

Phone layout done at the same time

Not a separate mobile version you have to fix twice. One build, both screens, no layout collapsing when you change a heading.

AIO & GEO · built in, not bolted on

When someone asks an assistant
for a plumber near me

Assistants don't browse and judge the way a person does. They pull structured, machine-readable facts. A site that never states its trade, its hours, its services and its area in a form a machine can parse isn't ranked low in that answer — it's absent from it.

A typical template site

"Emergency plumber in Aurora, open now?"

The facts are on the page — but baked into an image, a hand-placed layout, or a paragraph with no markup underneath it. Nothing can confirm who you are, where you work, or whether you're open. So the answer names somebody it can confirm.

  • No local trade markup
  • Service areas only in prose
  • Hours and phone number inside a graphic
  • Name and address written differently on each page

A TurnCage site

Same question. Different answer.

Every answer you give in the twenty questions becomes structured markup as well as visible words. The facts a customer reads are the same facts a machine can quote — which is the whole of AIO and GEO in one sentence.

  • Local trade, service and FAQ markup generated automatically
  • A real page per service and per area, not a keyword list
  • Identical name, address and phone on every page
  • Clean readable code, nothing hidden behind scripts
AIO — assistant optimisation Making the facts about your trade readable and quotable by the assistants people now ask instead of typing a search.
GEO — generative engine optimisation Structuring pages so generated answers can cite you directly, rather than skipping to a competitor whose details are easier to verify.
Make my trade machine-readable →
  • Free to build · no card · keep the growth plan either way
Honest comparison

The three ways to get one

All three end with a website. They cost wildly different amounts of your time, your money, and your weekends.

Do it yourself

Template builder

$16–49/mo
Forever. Plus your weekends.
  • You design every screen yourself
  • You write every word yourself
  • Desktop and phone break separately
  • No structured markup for AIO or GEO
  • Billing continues whether it launches or not
Done for you
TurnCage

Growth Engine

$49.99/mo
Plus setup · billed annually · 10+ pages
  • Ten or more pages, written for you
  • Live the same afternoon, not in eight weeks
  • A page per service and per town
  • AIO and GEO markup built in
  • 90-Day Growth Plan included free
Build mine free
  • No card · read it before you pay
Hire it out

Web agency

$8k–20k
Typical quote range, plus retainer.
  • Six to twelve weeks before launch
  • They still email you a content form
  • $150+/hr to change a phone number
  • Monthly retainer on top
  • Strategy billed separately
Proof

From people who'd already given up twice

⚠ PLACEHOLDER — not real customers. Replace with genuine reviews: first name, last initial, trade, town. This section sits between the price and the checkout, so it does real work — verifiable beats polished.
★★★★★
[Replace: someone naming how long their previous attempt dragged on before they quit, and how long this took instead.]
[First name, Last initial][Trade] · [Town, State]
★★★★★
[Replace: someone saying in their own words that they aren't technical and it didn't matter.]
[First name, Last initial][Trade] · [Town, State]
★★★★★
[Replace: a concrete result — calls per week, first job booked, or the quote they'd been given elsewhere.]
[First name, Last initial][Trade] · [Town, State]
Pricing

Build it free.
Pay only to publish.

Go through all twenty questions, read all ten-plus finished pages, and walk away without paying anything. The growth plan stays yours regardless.

Try it

Free build

$0
No card required
  • All twenty questions
  • The full site on a preview link
  • Read every page before deciding
  • 90-Day Growth Plan, yours to keep
Start free
Most people pick this
Publish it

Growth Engine

$49.99/mo
Plus setup · billed annually
  • Everything in Free build
  • Live on your own address
  • A page per service and per town
  • Full AIO and GEO markup
  • Hosting, security and backups
Build mine free
  • Charged only when you publish
Just the basics

3-page starter

$24.99/mo
Plus setup · home, services, contact
  • Three pages on your own address
  • Same hosting and security
  • Contact form to your phone
  • No per-service or per-town pages
Start with three pages

The full cost, stated plainly

Setup fee[$X, one time]. Put the real number here — "plus setup" with no figure is the most expensive two words on this page. People assume the worst and leave.
Your web addressRoughly $12–20 a year, paid to your registrar, not to us. Bring one you already own or we'll help you pick one.
ChangesText, hours, photos, prices and services, from your own dashboard. No ticket, no hourly rate.
Before you start

The questions everyone asks

What if I get to the end and don't like it?
You close the tab. Nothing has been charged, because nothing gets charged until you publish. You've spent about fifteen minutes, and the 90-Day Growth Plan is still yours to keep. That's the whole reason the build is free — you read the finished site before any money moves.
I'm not technical at all. Is that a problem?
It's the assumption the entire thing is built on. If you can answer "which towns do you cover" and "do you want people to call or fill in a form", you can finish this. There's no editor to learn, no template gallery to choose from, and nothing to drag.
How is this different from a website builder?
A builder hands you an empty layout and a monthly bill. The hard part — deciding what every page says — stays with you. Here, the twenty questions are the writing. You answer in plain words and the pages come back finished.
What are AIO and GEO, in plain terms?
Two names for the same idea: writing your details in a form a machine can read and quote, not just a form a person can read. AIO covers the assistants people now ask instead of typing a search. GEO covers generated answers citing you by name. Both come from the same twenty answers — there's nothing extra for you to do.
Do I own it?
Yes — the words, the pages and your web address are yours. [Add your exact portability policy: whether the site can be exported and moved elsewhere, and in what form. Anyone who's been locked in before will ask this first.]
What if I already have a site?
[Answer this properly. It's the top objection from the people most ready to switch. Cover what happens to their existing address, their current rankings, and their email — silence here loses your warmest visitor.]
What's the setup fee, and is there a refund?
[State both, with real figures and a number of days. A stated refund window measurably outperforms an implied one, even when a free build already removes most of the risk.]

There is nothing here to lose

The site is finished and readable before you're asked for anything. If it isn't right, you close the tab — and the growth plan is still yours. The only thing at risk is fifteen minutes.

The third attempt
is the one that launches

Question one takes four seconds. Question twenty finishes the site.

Start question 1 →
  • ~15 minutes
  • No credit card
  • Growth plan yours either way
Free to build No card · ~15 min · keep the plan
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